CHABI CHIC is located in Morocco. They work with talented artisans with a mission of protecting Moroccan culture and improving the quality of the artisans’ lives. Chabi Chic’s story began in Marrakesh with a former architect and a former home decorator.
Their goals include creating high quality, handmade home goods that are ethically made from natural materials; benefiting the artisans’ livelihoods, creativity, and vast skill sets; and sharing the traditions globally.
They work with approx.18 artisans and suppliers between the ages of 20 to 60. While some of the artisans, such as those who work on pottery and ceramics, are based out of workshops, some also work out of their homes.
They work hard to preserve a tradition that has been passed down through generations and that is facing competition in today’s environment. Chabi Chic is part of the Marrakesh Cultural and Creative Industries, a program started by the United Nations. Through this program, Chabi Chic is given access to funds for the artisans looking to improve their skill sets and sell their work. Each purchase empowers these skilled artisans and their families.